These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.

So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:

• TV, print and other advertising
• Stationary and business cards
• Catalogs, fliers, billboards, blimps, etc.
• Direct mail (prominently on every document)
• Telemarketing (make it part of the script)
• News releases to targeted media.

The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.

Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.

Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit. I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.

Source: Free Articles

About the Author
For More Free Resources visit www.freeearningtips.com

Read more...

By Terry Leslie

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential.

Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.

The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.

In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free.

Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.

As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.

Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

In the mean time, Good Luck on your journey to success…

OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out http://www.secrets2internetfortunes.com/.

AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.

About The Author
Terry Leslie is a very successful and world renowned authority figure in both on and off line marketing, and rapid business creation. A much sought after global speaker in the areas of internet marketing, business development, self-improvement and human peak potential training. For more Secrets to Internet Business success, check out http://www.secrets2internetfortunes.com/

Read more...

By: Willie Crawford

Like many people struggling to make a better life for themselves, and their families, you stumbled across the Internet as a possible way to do this. You read about all of the big success stories, and began planning how you would join their ranks. After several YEARS of working long and hard at building your websites, generating traffic, and even creating a few of your own products, you discover that you're working harder for yourself than any boss would ever expect. You also calculate that you're earning LESS per hour than you'd earn working in a fast food restaurant.

After many more hours of intense study, the light bulb finally comes on. You see a way to shortcut the climb to success. If you could just get one of those people with the HUGE lists to recommend your product to their lists, you'd be "set for life." Now the question becomes, “How do you get their attention, and convince them that it's in their best interest to promote your product to their lists?”

Please allow me to inject just a little brutal reality for you here...

First of all, those people with list of 50,000... 100,000... even 250,000 subscribers get bombarded with request to promote all types of products every day. I personally receive more software, ebooks, huge DVD courses, and accesses to membership sites, than I can ever look at. The FedEx guy drops off unexpected, and unrequested, packages to my house several times per week. My home office has about $20,000 worth of products stacked up in a corner that I don't anticipate ever working my way completely through… since new stuff arrives regularly.

Knowing that first fact, it's actually probably easier to focus on those with somewhat smaller list when seeking joint venture partners. Honestly, many of those with smaller list also have much more responsive lists. The smaller lists are sometime more responsive because they haven't been desensitized by being constantly bombarded with "special offers."

List owners who get flooded with JV offers need a system of screening which offers they will take a serious look at in their very limited spare time. Often that filter is friends. If one of their friends recommends that they promote a product, they're more likely to take a serious look at. Their friends pre-screen offers.

A second type of filter is certain "high powered" individuals that have managed to gain a reputation for only presenting the big dogs with world-class joint venture offers. These individuals often work as "JV brokers." Since they make the job of large list owners, and the job of those seeking to introduce products to the marketplace, easier, they serve a very useful function. In exchange for brokering deals, and getting products noticed that might otherwise die on the vine, they get paid a percentage commission for putting the joint ventures together.

I share the story of just one joint venture I personally brokered, that sold nearly $60,000 worth of a $47 ebook in under 30 days, in a special report I wrote. You can grab a copy of that free PDF report at http://WillieCrawford.com/jv-brokering-report.html If you'd like more insight into how this process works, that special report is essential reading.

In my work as a JV broker, I quickly recognized a second point that you need to acknowledge. Large list owner, and those with the attention of your target audience, often prefer selling big ticket items. They can tell their lists about a $29 piece of software that they earn $15 on each sale from, or they can tell their lists about a $997 course where they earn $498 on each sale. Assuming that either choice requires the same amount of work, which do you think your typical "top shelf” marketer is going to choose?

When you start to develop your own products, realize that you will need products that span a wide range of price points, but that you'll get those with the large lists most excited about helping you by approaching them with products "big ticket" enough to make promoting them worthwhile. Developing and launch one of these big ticket items is really no more difficult than launching a simple ebook. You go through the same product launch sequence... the same product launch formula. That formula has been tested and thoroughly documented by online marketers such as John Reese, and Jeff Walker, author of the Product Launch Formula, which you'll find here: http://www.p-l-formula.com/

Outside of a JV broker, a recommendation from a friend of a "top shelf” marketer, or just plain luck, your best way to get the attention of one of the large list owners is negotiating face-to-face during a live seminar or conference. At these events, big-name marketers, and the speakers, are very accessible. Over dinner, or in the hallway during a break, it's very easy to "strike up a conversation" with one of them. It's natural during one of these conversations for them to ask you what you do. When you're asked that question, if you're ready with a concise, thought-provoking answer, you may get that big break.

To locate seminars and conferences, subscribe to the seminar summary list published from an authority site such as: http://internetmarketingseminarschedule.com/ This site is also a great site to bookmark and visit frequently. Often, you'll discover free, or low-cost, event near you. This site also lists teleseminars that you might want to listen in on.

There are also many seminars set up JUST to give you a chance to joint venture and network. These events pull together people actively looking for joint venture partners. These types of seminars are regular hosted by several well-known individuals and organizations.

Michael Penland regular hosts his Internet and Joint Venture Conferences. You can get more details on these, which I regularly attend, at: http://WillieCrawford.com/michaelpenland.html
JV Alert, regularly has joint venture seminars/weekends, where they not only help you to put together HUGE joint ventures, but also coach you on how to best land a lucrative JV. These seminar are hosted in various parts of the U.S. with plans of hosting them worldwide.

The next one is in Orlando, Florida in February 2006. I'll be attending that event too. You can read about these weekends, set up primarily to teach YOU how to to land lucrative JV's, at: http://WillieCrawford.com/jvalert.html

In comparing proven methods of setting up lucrative joint ventures with large list owners, the very best way to do this IS face to face. That's because it's just easier to set up a deal when you're sitting across the dinner table from someone, than it is via emails.

When looking for the quickest way to grow your business as a beginner, nothing is quicker, or easier, than joint venturing with those who already have the attention of your target market.

Now that you know the secret, all that you need to do is… go do it! That's the second big secret. You need to develop "the action habit".

Top marketers prefer dealing with those who have a demonstrated track record as someone who does more than just talk a good talk. Once you start approaching the "big dogs" and develop the action habit, you won't be a beginner for long. You'll soon be partnering with, and learning from, the best in the industry.

About The Author
Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996. Subscribe to his free weekly ezine, which helps you cut through the clutter and time-wasting hype. Subscribe now by visiting: http://williecrawford.com/.

Read more...